And rather than following a more traditional model, within just a year of their decision to expand, they had soared to a record breaking nine international offices between 2011-and 2012! The inherent risk of this choice is plain to see and most people wouldn’t advise it. Originally based in the US, Airbnb was thriving when it began to consider expanding to an international market. And they faced a situation exactly like the one depicted in our hypothetical coffee shop example. Airbnb is one of those companies that falls in the same category as Amazon, Apple, and Google in that it skyrocketed to rapid and unprecedented success. You can contribute through PayPal, Patreon, Venmo and Crypto.To consider how that works in practice, let’s take a look at the business model of Airbnb.

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If you would like to sign up for Open Culture’s free email newsletter, please find it here. You can also find class notes for the course on Medium.īlitzscaling will be added to our list of Free Online Business Courses, a subset of our collection, 1,700 Free Online Courses from Top Universities. You can stream the 20 lectures from start to finish above, or find the playlist on Greylock Partner’s YouTube channel. Eric Schmidt on Structuring Teams and Scaling Google, Netflix’s Reed Hastings on Building a Streaming Empire, Airbnb’s Brian Chesky on Launching Airbnb and the Challenges of Scale–they’re among the experts featured in the course. The course focuses on Blitzscaling–or what Hoffman described in the Harvard Business Review as “ the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale.” And to help demystify that process, Hoffman invited guest speakers to class to break things down.

Many of the concepts discussed in Masters of Scale expand on a 2015 course taught at Stanford by Hoffman and his colleagues– John Lilly from Greylock Partners, LinkedIn co-founder Allen Blue, and author Chris Yeh. A quick postscript to yesterday’s mention of Reid Hoffman’s new podcast, Masters of Scale.

Blitzscaling by reid hoffman